Grizzard hires veteran fundraiser to boost online operations

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Grizzard Communications Group has hired a senior direct marketing executive from the American Diabetes Association to help the nonprofit fundraising agency with its Internet strategy.

Joanne DelGiorno left her position as managing director of direct response marketing at the diabetes nonprofit to lead Grizzard's team of Internet strategists, creatives and technical development executives. Her new title is group vice president of online direct marketing and senior strategist.

Ms. DelGiorno's task is to devise online strategies and tactics that integrate with offline channels to help meet clients' fundraising objectives. She will work closely with Grizzard's account teams and the clients to bolster the multichannnel approach to fundraising campaigns.

She will work out of Grizzard's Atlanta office.

Grizzard has raised more than $130 million online for its clients in the past four years. The 88-year-old Omnicom Group Inc. agency has clients that include the American Red Cross, the Salvation Army, Rescue Missions, Habitat for Humanity affiliates, National Urban League and the Prostrate Cancer Foundation.

Ms. DelGiorno spent 10 years in her previous job at the American Diabetes Association. Her direct response marketing programs are said to have generated more than $50 million a year in support of the association's mission. She was in charge of national direct mail, targeted residential marketing, catalog, memorial, honors and online giving programs.

This appointment comes two months after Grizzard brought on veteran agency executive Bill Jacobs as its vice president of research and analytics.

In September, Grizzard hired Barbara Johnson, who is group vice president at the agency. Two months earlier, Kenneth Moy joined as chief creative officer and senior strategist.

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