Grizzard Creates Integrated Media Group

Share this content:
The Grizzard Agency, a specialist in nonprofit fundraising, created its first integrated media group to offer better media buying and planning capabilities.


Based in Los Angeles, the unit comprises 11 employees with experience in nontraditional direct marketing channels like search engine marketing, event sponsorships, co-marketing programs, in-theater placement and radio, television and print media. Madlen Satamian heads the unit.


New York-based marketing services conglomerate Omnicom Group Inc. owns the 86-year-old Grizzard Agency, whose core competence is in list acquisition and analysis. Agency clients include The Salvation Army and American Red Cross.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here