Greenfield Online, Adlink Form Partnership
The companies will provide advertisers a package of research and marketing services pertaining to the online activities of Los Angeles cable viewers.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.