Greenfield Announces Digital Idea

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Greenfield Consulting Group Inc., Westport, CT, one of the nation's leading market research consultancies and parent company of Greenfield Online, has launched Digital Idea, an Internet-focused consulting firm dedicated to e-business marketing and implementation strategies, branding and product development.

Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.

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