Greenfield Announces Digital Idea
Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.
A new survey reveals what marketers are getting right—and where they're going wrong on social.
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile ...
The insurance giant realized that email and mobile are the cures for disengaged customers.