Great Outdoor Provision Chooses The Republik

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Great Outdoor Provision Co. named The Republik, Chapel Hill, NC, as its ad agency of record without a review.

A budget of $1 million is set aside for direct mail, loyalty programs, print, in-store and broadcast media. Price McNabb, Charlotte, NC, was the incumbent agency.

Great Outdoor, privately held and based in Raleigh, NC, sells outdoor gear and apparel in seven stores across North Carolina.

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