Goodway Group Opens New Division

Share this content:

The Goodway Group, a 77-year-old agency and printer, has launched Goodway 2.0 to help mesh new-media disciplines with traditional direct marketing.

The Jenkintown, PA, firm's Goodway 2.0 unit will offer existing and prospective clients services like mobile marketing, grassroots efforts, online services, word-of-mouth marketing and events. These tactics will be deployed to complement print-based DM like mail and newspaper inserts.

"Eighty percent of our client base is comprised of large ad agencies that want to provide solutions that incorporate these precision marketing tactics to their clients," said Jay Friedman, president of Goodway 2.0.

"The key is that they need to do this without increasing overhead, yet still maintain their own margins," he said. "We also work with some clients directly or in concert with their ad agencies.

"The consumers being targeted are those who are not reached by traditional media channels such as newspapers and television. The new media channels allow us more precision and efficiency in our targeting."

Mr. Friedman launched Goodway 2.0 with David Wolk, taking the business into its third generation since its founding in 1929 by Milton J. Wolk.

Goodway  does work for dealer associations selling Dodge, Jeep, Chevrolet, Toyota and Ford cars. The agency is developing proposals for a leading national bank and a children's retailer, Mr. Friedman said.

Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here