Good Guys Taps Citron Haligman for Envy Campaign

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Specialty consumer entertainment and electronics retailer Good Guys, San Francisco, is rolling with a multimillion-dollar print, radio, television and direct mail advertising campaign inspired by Citron Haligman Bedecarre, San Francisco, which promotes what it calls the new electronic envy.

"Anyone who enjoys entertainment electronics knows there is the thrill of the hunt, the adrenaline rush that comes with finding and buying the newest, the best, the top-of-the-line in entertainment electronics," said Ronald A. Unkefer, founder of Good Guys.

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