GMAC Insurance names Merkle database AOR

Share this content:

Property and casualty insurance company GMAC has selected Merkle as its database marketing agency of record.

"The insurance marketplace remains highly competitive, and it's becoming increasingly difficult for providers to secure new customers in an increasingly dynamic environment," said David Williams, president/CEO of Merkle, in a statement.

Merkle will support GMAC's nationwide customer acquisition marketing efforts by helping the company target and market its insurance products. While GMAC already has more than 11,000 agency locations nationwide, the company believes there is an opportunity to build its customer base even more.

Merkle, Lanham, MD, will develop a Marketing Knowledge Center for GMAC, which will help the company manage, execute and measure the results of multichannel marketing programs within a single platform. Merkle will also provide GMAC with analytical support.

GMAC Insurance, St. Louis, MO, began with an initial field of eight firms offering database marketing services. Four agencies were then asked to present more in-depth proposals and, finally, Merkle was selected as the agency of record.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above