GMAC Insurance names Merkle database AOR

Share this content:

Property and casualty insurance company GMAC has selected Merkle as its database marketing agency of record.

"The insurance marketplace remains highly competitive, and it's becoming increasingly difficult for providers to secure new customers in an increasingly dynamic environment," said David Williams, president/CEO of Merkle, in a statement.

Merkle will support GMAC's nationwide customer acquisition marketing efforts by helping the company target and market its insurance products. While GMAC already has more than 11,000 agency locations nationwide, the company believes there is an opportunity to build its customer base even more.

Merkle, Lanham, MD, will develop a Marketing Knowledge Center for GMAC, which will help the company manage, execute and measure the results of multichannel marketing programs within a single platform. Merkle will also provide GMAC with analytical support.

GMAC Insurance, St. Louis, MO, began with an initial field of eight firms offering database marketing services. Four agencies were then asked to present more in-depth proposals and, finally, Merkle was selected as the agency of record.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here