Gillette Taps Agencies to Handle Online Marketing

Share this content:
The Gillette Co. Friday selected Digitas Inc. and Zefer, both of Boston, as its Internet marketing agencies. Digitas, formerly Strategic Interactive Group and Bronnercom LLC will manage Gillette's online marketing initiatives for Gillette.com and for the Mach3 shaving system, Duracell batteries and Gillette for women shaving products. Zefer will work with Gillette to broaden its e-commerce profile and will also assist in building an online strategy for Gillette Women's Cancer Connection, a program of the Gillette Women's Cancer Foundation Inc.


"Digitas' heritage in direct -to-consumer marketing, combined with their record of successfully leveraging the Web to enhance brand image and loyalty makes them an excellent partner for Gillette's major online marketing initiatives," said Bill Masterson, director of interactive marketing, commercial operations, North America, at Gillette. "We selected Digitas because of the agency's demonstrated strategic focus and proven expertise in enabling Fortune 500 companies to fully leverage the Internet as a vehicle for consumer communications and brand building."


"ZEFER was the best partner for our e-commerce needs, as they have built a business model that combines proven business strategy with cutting edge, savvy Internet development skills and breakthrough technology," said Masterson.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here