General Atlantic Buys webloyalty.com

Share this content:
Private equity firm General Atlantic LLC last week bought webloyalty.com, a provider of online marketing and subscription services.


Webloyalty.com's principal shareholders, including Canaan Partners and BCI Partners, sold their majority interest in the firm. Terms of the deal were not disclosed. CIBC World Markets Inc. advised webloyalty.com, Norwalk, CT, on the transaction.


General Atlantic will offer strategic and financial help to webloyalty.com. The 25-year-old General Atlantic has $8 billion in capital under management and investments in nearly 50 IT-related companies.


Founded in 1999, webloyalty.com creates customized programs and services for e-commerce, travel and other fee-based firms. Offerings include travel and entertainment discounts, shopping savings and home computer protection. The services are branded with the client's online look and feel.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above