Gartner Names Euro RSCG Middleberg for Corporate PR
The New York agency beat out two undisclosed agencies to win the six-month assignment. There was no incumbent.
"What they're doing is helping us talk about Gartner Inc. in the business press," said Carol Wallace, vice president of worldwide PR at Gartner. "It's very compelling to talk about our research, but we also have a story about how this company is growing."
Middleberg's experience in Internet and tech PR helped clinch the account.
Founded in 1979, Gartner, Stamford, CT, offers services to help technology companies identify and optimize market opportunities. It has 4,600 associates, including 1,400 research analysts and consultants. Revenue last year was $859 million.
Gartner is said to be deploying a host of new research and marketing initiatives, currently under wraps.
To raise Gartner's corporate profile, 20-year-old Middleberg will offer services such as strategic planning and media relations at the CEO level.
Middleberg's clients include IBM Global Net Generation Business, Procter & Gamble Co.' s Project EMM (Enterprise Marketing Management), UAL Corp.'s united.com site for United Airlines and Sony Corp.'s SonyStyle.com.
Wallace said Gartner will continue to work with TSI Communications, New York, for analyst media PR.