Gap names Curtis-McIntyre SVP of marketing for Old Navy
She will report to Tom Wyatt, president of Old Navy, and lead all marketing initiatives for the brand, which specifically targets young mothers shopping on a budget for their families.
“It will be exciting to further evolve how we engage with our target customer by building on the strong, integrated approach between marketing and product,” Curtis-McIntyre said in a statement.
Prior to working at Hyatt, Curtis-McIntyre was a founding executive at JetBlue.
Rachel Acheson, VP of brand and marketing strategy, lead Old Navy's marketing team prior to Curtis-McIntyre's arrival.
Gap Inc. owns the Gap, Banana Republic, Piper Lime and Athleta brands.
Curtis-McIntyre was immediately unavailable for comment.