Fry Multimedia Evolves eZiba

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Interactive agency Fry Multimedia, Ann Arbor, MI, anticipates completion of a Web-site design for, a shopping site that bills itself as an "online emporium offering handcrafted goods and a transporting experience of rarefied global shopping."

Fry's new site package for will do away with traditional Web-site tabs and buttons and will offer minimalist page options instead - accented by rich, bold photography and historical information related to the product's background.

Tom Cunniff, chief creative officer at Fry who managed the design process along with eZiba's director of technology Dewitt Clinton and vice president of merchandising and creative Lisa Wanderman, described the process as "exhilarating."

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