*French Ad Firm to Buy Snyder for $2.1 Billion

Share this content:
European marketing giant Havas Advertising, Levallois, France, yesterday said it agreed to acquire Snyder Communications in an all-stock transaction valued at about $2.1 billion. Snyder, parent of traditional advertising agency Arnold Communications, direct marketing specialist Brann Worldwide, marketing services provider Bounty SCA and Internet services provider Circle.com, reported in December that it had hired an investment banking company to evaluate "strategic alternatives" for the company.

Havas, which also owns advertising agency Euro RSCG Worldwide, said the acquisition will make it the fourth largest advertising communication agency in the world and will significantly increase its North American presence.

Under the terms of the agreement, which is subject to shareholder and antitrust approvals, Snyder shareholders will receive American Depository Receipts representing Havas common shares valued at $29.50 for each share of Snyder stock that they own, giving them a 30-percent stake in the expanded Havas company.

Havas said that Arnold Communications, Boston, will become the lead agency of its Campus division. Bounty SCA Worldwide, Glenview, IL, which specializes in tracking and providing targeted communications to consumers through various media, will become part of Euro RSCG. Brann Worldwide and Circle.com will become part of Havas's Diversified Agencies Group, and Circle.com will continue to have an independent tracking stock.

Snyder chairman/CEO Daniel Snyder, who together with other members of management owns about 30 percent of Snyder, founded the company 13 years ago as a direct marketing firm targeting college students.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here