Former Disney Exec Becomes CEO

Former Disney Online executive Ken Goldstein takes over as CEO of, an online marketplace that claims 1 million unique visitors a day.

Mr. Goldstein most recently was executive vice president and managing director of Disney Online, where he ran the entertainment giant's online efforts.

His mandate is to make a household name. founder Lee Lorenzen gives up his CEO title, but retains chairman. Co-founder Bruce Sellers is still president of the Monterey, CA, company.

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