Flycast Launches Creative Testing Program
The product, AdLab, tests banner performance and provides a baseline of response against which to measure the ROI increase from campaign optimization.
It comes in two testing environments: Aadvertisers can either measure performance across the entire Flycast Network, or just specific categories. After a 7-day period of testing, advertisers receive a report highlighting the creative strengths and weaknesses, click rates in the top ten categories and a FlyIndex, results of banner performance relative to other banners in the same category.
The company also gives customers follow-up analysis from media consultants within its organization.