Florida Power Utility Connects With Fahlgren

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One of the country's largest investor-owned utilities, Florida Power Corp., St. Petersburg, FL, has named Fahlgren Advertising & Communications, Tampa, FL, as its agency of record.


According to Janice Case, senior vice president of Florida Power's energy solutions business unit, the utility will look to Fahlgren for its marketing services expertise as it goes about creating and communicating clear service commitments and quality assurances in its residential, custom and small business markets. "As we enter our next century of service, our commitment to meeting the needs of our customers will be a cornerstone for our future success," she said.


Florida Power, which serves 1.3 million customers in central and northern Florida is a subsidiary of the Fortune 500 firm, Florida Progress Corp. Although billings were not disclosed, Richard Champion, vice president of corporate relations and planning at Florida Power, expressed enthusiasm for the utility's new relationship with Fahlgren. He noted the importance of the agency's role in helping Florida Power create general and direct marketing communications that will align its name and image with a commitment to ongoing service and integrity in the region.


"They will help us launch our 100th anniversary theme 'Count on Us,' and communicate how our customers, employees and investors will be able to count on us for the next 100 years," Champion said.


"We are excited that Florida Power chose us as their partner," said Ginger Watters, executive vice president at Fahlgren, a $170 million marketing communications firm with offices in the Midwest and Southeast.


Other Fahlgren clients include Florida Tourism, The Tampa Tribune, McDonald's Restaurants, Owens Corning and the entertainment divisions of Paramount Pictures, New Line Cinema/Fine Line Features, Miramax Films, MGM and 20th Century Fox Film Corp.
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