Fleetwood Homes, Country Singer Team for Promotion

Share this content:
Fleetwood Homes, a manufactured housing producer and retailer, is giving away a house as part of its "Key to Your Heart" game.


The contest will run in conjunction with Fleetwood's sponsorship of country singer Neal McCoy's summer/fall tour.


The company will give away keys at select concert locations. One key will unlock the door of a $40,000 Fleetwood home. Contestants find out if they win by checking the keys at local retail stores.


The promotion also includes nationally televised advertisements, special Neal McCoy compact discs distributed at Fleetwood retailers, a "Win Neal McCoy" sweepstakes offering a private concert with the singer and select market displays of Fleetwood homes.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above