Find/SVP Buys Guideline Research

Share this content:
Find/SVP Inc. bought Guideline Research Corp. to try to broaden its research and consultancy services.


The cash and stock acquisition particularly strengthens New York-based Find/SVP's position in custom market research. Petra Mezzanine Fund, a private equity firm in Nashville, TN, financed the transaction, whose size was not disclosed.


Guideline's acquisition is meant to target company clients that use third-party market research firms to use market intelligence services directly from Find/SVP. This will supplement the assessment, benchmarking and competitive analysis services offered by Find/SVP.


Started 33 years ago, Guideline offers research to marketers, ad agencies and law firms. It specializes in strategic research, brand positioning, product development and research for the law and advertising.


Guideline has six operating divisions: Guideline New York, Guideline Chicago, Advanced Analytics, Guideline Consulting, Tabline and Guideline Associates. Revenue last year was $8 million.


close

Next Article in Agency

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above