Financial Times to Use E.piphany Analysis System
Harte-Hanks, a direct and interactive marketing firm, will implement and administer the program, which will collect and analyze customer data for the Financial Times.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.