Financial Times to Use E.piphany Analysis System
Harte-Hanks, a direct and interactive marketing firm, will implement and administer the program, which will collect and analyze customer data for the Financial Times.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.