Financial Times Chooses BBDO
Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
The CDO position aims to address the ever-increasing number of data issues companies face today.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.