Financial Times Chooses BBDO
Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.
A new study provides insight into how companies can excel at lead progression. Hint: the company website.
HelloFlo's four tips for generating results on a shoestring budget.