Financial Times Chooses BBDO

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BBDO, New York, has announced its latest interactive client, London's Financial Times, which has put the agency in charge of launching its ft.com Web site after a two-month competitive review.


Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
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