Financial Times Chooses BBDO
Billings were not disclosed, but BBDO is expected to build a complete advertising, sales promotion and direct marketing campaign for ft.com, as well as a multimillion-dollar media plan slated for a January rollout.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.