FCB Direct, Grey Direct Win Signature Auto Club Accounts
Signature also awarded Grey Direct $15 million worth of its Dental & More health services businesses, which will reportedly include direct mail, print and database management.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.