Euro RSGC Worldwide Buys Devon Direct

Share this content:
Euro RSGC Worldwide, New York, agreed this week to acquire Devon Direct, Philadelphia, the second-largest independent direct marketing agency in the United States. Terms of the transaction were not disclosed.

According to Daniel Morel, CEO of The Sales Machine, Euro's branded marketing services network, Euro has been on an aggressive acquisition spree for the past 2 1/2 years, and this particular move represents its efforts to expand its presence on the East Coast.

"We had a slight imbalance of our marketing services in the U.S., specifically on the East Coast," Morel said. "It is also a response to us wanting to expand the bandwidth capabilities we offer our current clients in the U.S."

For Devon Direct, it "will have access to a wider range of services to help solve the problems and challenges our clients have," said Ron Greene, president/CEO of Devon Direct.

The companies will provide additional services to one another's existing clients. Euro, the fifth-largest agency network in the world, has 2,000 clients worldwide. Devon will be its largest direct marketing agency in North America.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above