Euro RSGC Worldwide Buys Devon Direct

Share this content:
Euro RSGC Worldwide, New York, agreed this week to acquire Devon Direct, Philadelphia, the second-largest independent direct marketing agency in the United States. Terms of the transaction were not disclosed.


According to Daniel Morel, CEO of The Sales Machine, Euro's branded marketing services network, Euro has been on an aggressive acquisition spree for the past 2 1/2 years, and this particular move represents its efforts to expand its presence on the East Coast.


"We had a slight imbalance of our marketing services in the U.S., specifically on the East Coast," Morel said. "It is also a response to us wanting to expand the bandwidth capabilities we offer our current clients in the U.S."


For Devon Direct, it "will have access to a wider range of services to help solve the problems and challenges our clients have," said Ron Greene, president/CEO of Devon Direct.


The companies will provide additional services to one another's existing clients. Euro, the fifth-largest agency network in the world, has 2,000 clients worldwide. Devon will be its largest direct marketing agency in North America.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here