EURO RSCG Worldwide Reengineers For Global Direct Marketing

Share this content:
EURO RSCG Worldwide, New York announced on Monday its launch of The Sales Machine, a international marketing services network comprised of 76 agencies to be headed by Daniel Morel, CEO.

The new organizational structure tightly interfaces EURO's agency capabilities in direct marketing, consulting and database management across 40 countries as it goes about providing more interactive marketing solutions for clients who, in turn, are responding to a rapidly advancing era of technological change. The same events motivated a similar reorganization of worldwide marketing services at Wunderman Cato Johnson, New York, a Young and Rubicam subsidiary this past March.

EURO says The Sales Machine exists as an integral part of EURO's global operation and include sales promotion, event marketing, sales force motivation and key relationship marketing initiatives to help clients better serve customers. And in making the announcement, Bob Schmetterer, chairman/CEO of EURO made clear how critically important the relationship between branding and selling had become in the age of the Internet.

"Our business is no longer about big creative advertising ideas, it is about big, creative business ideas -- integrated creative ideas that unite the forces of communications and technology."

Morel said the company had been testing the concept in Europe over the last three years. "The test have proved so successful that we are now rolling it out worldwide" he said.

At launch, The Sales Machine becomes the world's fifth largest marketing services network. It's key clients include Intel, Philips Electronics, Dell and Peugeot.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above