Euro RSCG Retail Debuts Loyalty Shop

Share this content:
Euro RSCG Retail, an ad agency for retailers, launched a customer loyalty division to serve the retail industry.


The Dallas agency hired Craig J. Staley as vice president and director of database marketing to head this new practice. He will develop integrated loyalty programs to boost retail clients' customer acquisition and retention efforts.


Staley previously was vice president of database programs for Blockbuster Inc. He oversaw Blockbuster's rewards program, the video rental chain's No. 3 source for revenue, which also is the world's largest fee-based loyalty program.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here