Euro RSCG Life Buys Spanish Pharma-Focused Firms

Share this content:
Euro RSCG Worldwide's Euro RSCG Life healthcare division entrenched itself in Spain by acquiring Esquema, the country's largest independent healthcare ad agency, and Medea, a major medical-education firm.


The companies, operating under the Euro RSCG Life Esquema and Euro RSCG Life Medea names, will offer full-service capabilities to pharmaceutical clients. Terms were not disclosed.


Based in Madrid, the acquired firms have a total 28 staff working on clients like Aventis, Cinfa, Roche, Lilly, Abbott, Bristol-Myers Squibb, Serono, GlaxoSmithKline and Rottapharm. Euro RSCG Life also has an office in Barcelona, one of 46 Euro RSCG Life offices in 16 markets worldwide with 1,000 employees.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here