Euro RSCG Gives Life to Healthcare Agency Network

Share this content:
Euro RSCG Worldwide, owned by French holding company Havas Advertising, combined its healthcare marketing and communications agencies into one network with its own financial reporting structure.


The new umbrella unit, Euro RSCG Life, comprises 44 healthcare-focused shops in 16 markets. It has 1,000 employees, offering expertise in advertising, direct and interactive, public relations, event promotion, consulting and medical-education marketing.


"It's part of the 'Power of One' strategy that we launched back in May 2002 when we realigned our 11 offices in the U.S. into two big agencies -- Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners," said Peggy Nahmany, global communications director at Euro RSCG.


Based in New York, Euro RSCG Life begins with billings of $1.64 billion. Euro RSCG Worldwide's global billings are $12.6 billion.


The move precedes further consolidation in the healthcare industry and the introduction of new guidelines that will affect pharmaceutical pricing.


Sander Flaum becomes chairman of Euro RSCG Life. He was CEO of Robert A. Becker Euro RSCG. Ron Pantello, previously CEO of LM&P parent Euro RSCG Healthview, will be CEO of the new entity.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above