Euro RSCG Consolidates Further

Share this content:
Havas Advertising's Euro RSCG Worldwide merged its Euro RSCG Wnek Gosper subsidiary in Britain with Partners BDDH, an Arnold Worldwide agency sharing the same corporate parent.


The combined entity, called Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners. It comes a month after French-run Havas reorganized to drive revenue and profit in a tight global ad market.


Under chairman/CEO Bob Schmetterer, Euro RSCG Worldwide is uniting disparate shops within the network to strengthen their hands.


Initiated in the United States in May 2002, the network's "Power of One" strategy has led to integration within Euro RSCG shops across Spain, France, Britain, the Netherlands and its healthcare markets. For example, Euro RSCG Partners, formed this year, now has one management team under a single financial reporting structure.


Euro RSCG Wnek Gosper Partners starts with a ready-made roster of clients. The Euro RSCG Wnek Gosper component brings Cadbury, Argos, Peugeot and the recently won Cap Gemini and Vision Express accounts. BDDH's list includes Citroen, BMI and Evening Standard. The agency recently bagged Anti-Smoking, McDonald's and Travelodge.


Nigel Long, chief executive of Partners BDDH, will head the new agency. Euro RSCG's Adam Leigh and Partners BDDH are joint managing directors.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above