Euro RSCG Consolidates Further

Share this content:
Havas Advertising's Euro RSCG Worldwide merged its Euro RSCG Wnek Gosper subsidiary in Britain with Partners BDDH, an Arnold Worldwide agency sharing the same corporate parent.


The combined entity, called Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners. It comes a month after French-run Havas reorganized to drive revenue and profit in a tight global ad market.


Under chairman/CEO Bob Schmetterer, Euro RSCG Worldwide is uniting disparate shops within the network to strengthen their hands.


Initiated in the United States in May 2002, the network's "Power of One" strategy has led to integration within Euro RSCG shops across Spain, France, Britain, the Netherlands and its healthcare markets. For example, Euro RSCG Partners, formed this year, now has one management team under a single financial reporting structure.


Euro RSCG Wnek Gosper Partners starts with a ready-made roster of clients. The Euro RSCG Wnek Gosper component brings Cadbury, Argos, Peugeot and the recently won Cap Gemini and Vision Express accounts. BDDH's list includes Citroen, BMI and Evening Standard. The agency recently bagged Anti-Smoking, McDonald's and Travelodge.


Nigel Long, chief executive of Partners BDDH, will head the new agency. Euro RSCG's Adam Leigh and Partners BDDH are joint managing directors.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above