Euro RSCG Buys Stake in Tyee Group
The group will become known as Tyee Euro RSCG and will become part of Euro RSCG's branded marketing services operation, the Sales Machine.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.