Euro RSCG Buys Stake in Tyee Group
The group will become known as Tyee Euro RSCG and will become part of Euro RSCG's branded marketing services operation, the Sales Machine.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.