EPrize Closes $32M in Funding

Share this content:
EPrize, a leading interactive promotions agency, won $32 million from key Detroit-area investors.


The cash infusion aims to help the Pleasant Ridge, MI, shop add clients, invest in technology and continue its expansion. Fifth Third Bank offered bank financing and working capital facility.


Local investors Brian Hermelin and Gary Shiffman join ePrize's board of directors with this latest round of funding from them. Hermelin is president and co-CEO of Active Aero Group, and Shiffman is CEO of Sun Communities.


The other two investors and new board members are David Katzman and Dan Gilbert, both from Livonia, MI-based Camelot Ventures and first-time investors. Gilbert is founder and chairman of Quicken Loans/Rock Financial, Livonia, and majority owner of the Cleveland Cavaliers basketball team. Katzman is vice chairman of Quicken Loans/Rock Financial and part owner and vice chairman of the Cavaliers.


All four executives join ePrize founder/CEO Josh Linkner and chief operating officer Robb Lippitt on the agency's board. Founded in 1999, ePrize creates interactive promotions for marketers like Coca-Cola Co., American Express Co., Harrah's, General Motors Corp., The Home Depot Inc., Yahoo Inc., Gap Inc., palmOne, Ford Motor Co., Unilever, Northwest Airlines, Time Warner Inc.'s Warner Bros., Dell Inc., Quicken Loans and Procter & Gamble Co.


"Over the last couple of years there has been a significant shift from large brand advertisers looking at interactive promotions as a strategic and important aspect of the overall marketing mix," Linkner said.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above