Engage Buys Promotions Company
MediaBridge, Acton, MA, is an interactive online promotions company. It will operate as a subsidiary of Engage, Andover, MA.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.