Emergence Buys Loyalty Rules

Share this content:
Emergence Inc., a branding consultancy with a direct marketing agency arm, has acquired Loyalty Rules Inc., an Asheville, NC, loyalty marketing firm.


The acquisition is Emergence's second this year after the Richmond, VA, firm in January bought Cadmus Creative Marketing, Atlanta, for an undisclosed sum. Terms of the Loyalty Rules deal were not disclosed.


"It helps me to have a broader range of services that I can offer, and the same thing for Emergence," said Dennis L. Duffy, managing partner of Loyalty Rules and author of the recently self-published book, "Loyalty Unplugged."


The acquired firm will be renamed Emergence Loyalty Rules. This arrangement mimics the Cadmus Creative deal. After its purchase, the 65-person, $8 million billings agency was renamed Emergence Creative Labs.


Duffy retains his managing partner title at Emergence Loyalty Rules as well as the Asheville base. His new title within the parent company is executive vice president.


Loyalty Rules recently completed work for clients like Domino's Pizza, Eat'n'Park Hospitality, Southern State Cooperative and Sao Paolo, Brazil-based direct marketing agency Fabrica. Emergence's client base includes Bloomingdale's, Russell Athletic, Nordstrom, Hill-Rom, Sesame Workshop and Cadmus Communications Corp.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above