Electro-Voice Hires Synapsys for New ZX4 Speaker

Share this content:
Electro-Voice, the professional audio brand of manufacturer Telex Communications Inc., hired The Synapsys Group, Denver, to handle online advertising for its new ZX4 molded polypropylene, portable loudspeaker.


The agency, which is owned by Brozena Ripley & Partners Inc., will introduce the ZX4 to amateur and garage music bands, disc jockeys, performers and music fans. The targeted audience is online.


Synapsys' theme for the campaign is "Exercise Dominance -- More Control for You -- More Pleasure for Them." It is a pun on the speaker's touted easy handling and better acoustics.


This is Electro-Voice's first online marketing campaign.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above