Electro-Voice Hires Synapsys for New ZX4 Speaker

Share this content:
Electro-Voice, the professional audio brand of manufacturer Telex Communications Inc., hired The Synapsys Group, Denver, to handle online advertising for its new ZX4 molded polypropylene, portable loudspeaker.


The agency, which is owned by Brozena Ripley & Partners Inc., will introduce the ZX4 to amateur and garage music bands, disc jockeys, performers and music fans. The targeted audience is online.


Synapsys' theme for the campaign is "Exercise Dominance -- More Control for You -- More Pleasure for Them." It is a pun on the speaker's touted easy handling and better acoustics.


This is Electro-Voice's first online marketing campaign.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above