ElectricArtists Division Targets Hispanics

Share this content:
Online word-of-mouth agency ElectricArtists launched a division to target the Hispanic market in the United States.


ElectricArtists En Espanol will offer Spanish-language initiatives to clients like AOL Time Warner, Citigroup, Starwood Hotels, Vivendi Universal and Schlumberger.


ElectricArtists creates buzz in online chat rooms and message boards with agency representatives identifying themselves and recommending clients' products.


The division was born after ElectricArtists discovered the steady proliferation of Hispanic communities on sites like Yahoo, Yupi.com and MiGente.


The 2000 U.S. Census counted 35 million Hispanics. That figure rises by 1 million yearly. But advertisers have not matched that population growth. Sixty-four percent of the top companies spend less than 3.2 percent of their total budgets on Hispanic marketing, the Association of Hispanic Advertising Agencies said.


close

Next Article in Agency

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above