Electric Mobility Taps Mitchell & Resnikoff
The 31-year-old shop will handle direct response modeling and creative testing for the Sewell Township, NJ-based Electric Mobility.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.