Eddie Bauer Hires Carat Fusion as Interactive AOR

Share this content:
Apparel retailer Eddie Bauer tapped Carat Fusion, San Francisco, as its interactive agency of record. The agency, formerly known as Carat Interactive, is to offer consumer insight, online media planning and buying, and data intelligence via its Citadel product.

Eddie Bauer, an 85-year-old retail, catalog and online brand recovering from a tumultuous few years involving its former Spiegel parent, looks to use fresh interactive marketing to ensure it fits in with customers' and prospects' active outdoors lifestyle.

Carat Fusion begins media and data intelligence work right away even as it deliberates Eddie Bauer's online marketing strategy for next year. Citadel will play a key role in aggregating data from different sources to offer a view of the consumer from point of first impression to the most recent transaction.

Carat Fusion clients include Kodak, Hyundai, Pfizer, RadioShack, adidas and Gateway. The agency is a subsidiary of Aegis' Isobar interactive marketing agency network.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above