eComDriver Debuts Direct Response Shop

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Direct marketing executive Doug McCrea has launched eComDriver, a direct response agency based in Newport Beach, CA.

The agency's services will straddle traditional direct response marketing as well as the online equivalent. This covers direct mail, direct response television, e-mail marketing, online and offline ads, keyword search-engine positioning, affinity programs, telemarketing and radio.

The agency's first clients include The Affinity Group, Aircourier Association and Flashcom, plus three online casinos.

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