E-Stamp Hires FCB New York as Agency
FCB will develop marketing campaigns for E-Stamp that will include brand advertising, direct marketing and interactive and sales support.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.