E-mail Marketer Digital Impact Says Campaigns Up 300 Percent

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E-mail marketing agency Digital Impact, San Mateo, CA, reported a 300 percent rise in the number of e-mail campaigns it carried out for its clients over November and December as online merchants tried to take advantage of holiday spending.

Digital Impact's Merchant Mail service is designed to increase site traffic and boost brand loyalty with personalized offers sent to clients' opt-in customers. The company customizes e-mails based on prior purchases and other factors.

In December, the firm ran an e-mail campaign for Hewlett-Packard Co., the computing giant's first. The promotion received an 11 percent response rate, Digital Impact said.

The firm also touted results for Internet promotions company Netcentives, San Francisco, which received a 19 percent response rate from a recent campaign. The promotion pushed Netcentives' ClickRewards product, which is designed to reward consumers for completing activities on participating Web sites. Consumers gather ClickMiles by doing things like buying products, finishing surveys or downloading software.

Financial details of the e-mail campaigns were not disclosed.

Digital Impact counts among its e-mail clients Macys.com, Omaha Steaks Inc., The Sharper Image, Tower Records, Avon, BMG Music Service and the Gap.

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