E-Commerce Deals Approach $4 Billion

Share this content:
Deals involving electronic commerce firms totaled $3.99 billion in the third quarter of 1998 with Web agencies conducting 28 of the 92 transactions and database firms accounting for $1.25 billion of total activity.


Internet retailers were the second most active segment with 18 deals worth $245.2 million while the software segment accounted for 17 deals worth $565.7 million. Web agency deals totaled $775 million.


The three largest deals in the quarter were Ticketmaster Online's acquisition of CitySearch, Softbank's investment in E*Trade Group and US Web's purchase of CKS Group. Those three transactions alone accounted for $1.46 billion. Softbank was also on the list of firms with three deals or more that also included Agency.com, Sterling Commerce and Verio.


Winterberry identified minority investments from venture capital firms as the most common transaction. Examples of this included General Atlantic Partner's $20 million investment in Priceline.com and Fingerhut's $2 million stake in PC Flowers & Gifts.


Winterberry president Michael Petsky predicts venture capital investment will continue and focus on bringing direct marketing principles to the e-commerce platform.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here