Dutch DMA Plans Magazine and Telebusiness Conference

Share this content:
AMSTERDAM - DMSA, the Dutch DMA, plans to launch a bimonthly magazine, "In Sight", next month to tell a controlled circulation of 12,000 what the Dutch DM industry is up to.


"We need to be more extrovert about what we are doing and to tell more people about it," DMSA managing director Dr. Frits van Dorst explained. "We want to give issues like education and lobbying more public exposure."


The target audience is far larger than the industry itself - the DMSA newsletter goes to 1,200 members - and is aimed at politicians, academics and executives at major corporations.


"This won't be shameless propaganda," van Dorst said. "We plan to make room for criticism from those opposed to direct marketing, like consumer organizations. We expect to build up our list over the next couple of months."


DMSA is hiring a professional editorial staff to put out the magazine and will only act as publisher. But it does expect to promote conferences and other events, area the organization is expanding.


A three-day event devoted to what van Dorst calls "telecommerce" will be held in Utrecht in April with the precise date yet to be fixed. "We expect a lot of telemarketing companies to attend."


Organizers of the new show include DMDSA, BBP, a major Dutch business publisher, and Jaarbeurs, the Utrecht conference center. KPN, the largest telecom in the Netherlands, is a key sponsor.


Van Dorst does not expect the new show to reach the dimensions of the traditional autumn conference and exhibition held in Maastricht, which he called the "mother conference," but thinks he will attract 700 paid conference attendees and perhaps 3,000 to 4,000 visitors.


"We think it is important that the telebusiness industry has its own party. People like to be together and people in the telebusiness are different from those in DM agencies and DM companies."


Van Dorst also said that a sales promotion conference is also in the planning stage, this one to be held at the Amsterdam conference center.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here