DRTV Agencies Merge Into $200M Shop

Share this content:
Advanced Results Marketing, a leading independent direct response television agency in Marlboro, MA, merged with Results Media Group, a media buying and planning firm in Scottsdale, AZ.


The merged agencies will operate out of Marlboro under the Advanced Results Marketing name. The merged shop will have combined billings of nearly $200 million.


Victor Grillo becomes president/CEO of the merged entity. Michael Horne, president of Results Media Group, will manage his company as a division of Advanced Results Marketing. He will work from Phoenix.


The merger was born of Advanced's search for a West Coast partner as well as a growth in DRTV advertising. Two years ago, the company reported revenue of only $15 million.


Advanced Results Marketing has clients like Carvel, Conair, Motorola Boost, Mandalay Resorts and The Holmes Group for its Rival, Crockpot and Bionaire brands. Results Media Group's roster includes Icon Health and Fitness, Cable One and Chipotle.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here