DraftWorldwide Shuffles Top Brass

Share this content:
DraftWorldwide, Chicago, announced changes in its senior-level corporate ranks, raising David Florence to president-international from president of the New York office.


Florence assumes responsibilities handled by Jordan H. Rednor, president and chief operating officer, and Valerie Taylor, president of European operations.


"There's no change in mandate," Florence said. "We continue to stay the course. It's still our ambition to become the leading marketing services agency."


Florence also joins the DraftWorldwide board of directors. Another colleague, Laurence Boschetto, takes over from Florence as president of DraftWorldwide New York. He was general manager at this DraftWorldwide office.


The agency said Rednor is moving to undisclosed responsibilities at DraftWorldwide parent Interpublic Group of Companies Inc., a New York advertising agency holding company. Taylor will leave DraftWorldwide. Her next career move was not disclosed.


Florence said he has no personal agenda.


"Other than maintaining a happy marriage?" he said. "The challenge today obviously is overcoming the financial challenges of the global economy."


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above