DraftWorldwide Shuffles Top Brass

Share this content:
DraftWorldwide, Chicago, announced changes in its senior-level corporate ranks, raising David Florence to president-international from president of the New York office.


Florence assumes responsibilities handled by Jordan H. Rednor, president and chief operating officer, and Valerie Taylor, president of European operations.


"There's no change in mandate," Florence said. "We continue to stay the course. It's still our ambition to become the leading marketing services agency."


Florence also joins the DraftWorldwide board of directors. Another colleague, Laurence Boschetto, takes over from Florence as president of DraftWorldwide New York. He was general manager at this DraftWorldwide office.


The agency said Rednor is moving to undisclosed responsibilities at DraftWorldwide parent Interpublic Group of Companies Inc., a New York advertising agency holding company. Taylor will leave DraftWorldwide. Her next career move was not disclosed.


Florence said he has no personal agenda.


"Other than maintaining a happy marriage?" he said. "The challenge today obviously is overcoming the financial challenges of the global economy."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here