DraftWorldwide Launches New Connections Unit

Share this content:
DraftWorldwide has expanded its promotional marketing offerings with DraftConnections, a new division that is designed to aid the agency's creative and account teams.

The new unit will offer help in areas such as entertainment marketing, sports marketing, alternative media, tie-ins, technology, premiums and event marketing for integrated campaigns. It will work across DraftWorldwide's promotional and direct and interactive marketing disciplines.

"What we're about is borrowing interests from other [DraftWorldwide] properties as well as tying with corporate partners to enhance the image of our clients and also tap into what's currently in our target's mind," said Tom Baer, senior vice president at DraftWorldwide, Chicago, and head of DraftConnections.

Baer said the new division will explore lifestyle trends for opportunities to generate more promotional ideas for clients. DraftConnections also will benefit from IdeaWorld, an agency proprietary think tank unit.

One of the leading direct marketing agencies in the country and owned by New York ad conglomerate Interpublic Group, DraftWorldwide last year reported billings of more than $2.7 billion. Clients include Kellogg Co., Compaq Computer Corp., General Motors Corp. and American Express Co.

DraftConnections mainly is designed to help existing clients, Baer said.

"It's an additional service we're providing to Draft clients," he said. "We're not going out and getting other clients because that could take it away from the main purpose."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above