DraftWorldwide Buys Fourth British Agency in a Year

Share this content:
LONDON - DraftWorldwide last month completed negotiation for purchase of its first market research agency in the UK, adding HPI to its British portfolio of agencies located here and in the Oxford corporate headquarters.


Negotiations for HPI's acquisition were essentially completed in November but "where in the hands of the lawyers" and could not be made public when it completed purchase of Symphony Direct Communications (see DM News International, Dec. 13, p.8)


Symphony, a database marketing consultancy, has been integrated into Draft's Oxford operations while HPI will remain as an independent unit in London. A company statement said that the purchase reflects "recognition of the importance of research in the marketing mix."


HPI, the statement claimed, was a "top 20 global research consultancy incorporating qualitative and quantitative research, as well as specialist expertise in advertising assessment and expertise."


Draft's Chicago headquarters commented on the acquisition three weeks after it was announced in London, calling HPI "one of the fastest growing and most innovative research firms in the UK."
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above