DraftWorldwide Adds Fuel to Drive Acquisitions

Share this content:
DraftWorldwide has purchased a Canadian shop to strengthen its international reach as well as offer U.S. clients similar services in its neighboring market.


The acquisition of Fuel Advertising Inc., Toronto, will bolster Draft's operations in that city as well as support Draft Montreal in its effort to climb the ranks of Canada's leading direct marketing agencies. It is Draft's third agency buy in Canada in less than two years. Terms of the deal were not disclosed.


"With this combination, any time a U.S. client is looking for expertise in direct marketing, promotional marketing or digital, we have the ability between Fuel and the Draft operations in Toronto and Montreal to offer them these services in English and French," said Perry Miele, president of DraftWorldwide International Group.


The Fuel name will be dropped in the next six to 10 months, Miele said.


Draft, Chicago, counts Kellogg Co. and American Express Co. as clients of both its U.S. and Canadian offices. Draft last year recorded billings of $2.7 billion.


Fuel, an agency with estimated revenues of $11 million last year, claims clients such as Hudson's Bay Co., Home Outfitters, Ontario Place, Canada Post Corp. and the Ontario Ministry of Tourism.


"The Draft offices here have a lot of strength in financial services and packaged goods, and Fuel was very strong in retail, and that was an opportunity to get into that category," Miele said from Toronto.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above