Draftfcb cuts New York staff

Share this content:

Draftfcb's New York office laid off 47 employees this week, citing “shifts in client spending” and a need to “better align with current client assignments” as the reason for the cuts.

 

The layoffs affected close to 2% of Draftfcb's US workforce, leaving 1,100 in the New York office and 2,300 nationwide. The agency said that no further layoffs have been planned in New York or any other US offices.

 

“It's important to note that our clients in New York are very satisfied with our work and our contributions to their business,” said Laurence Boschetto, worldwide president and COO of Draftfcb, in a statement. “We haven't lost a client here in nearly a year. In fact, several clients have given us new responsibilities. Nevertheless, there have been some shifts in client spending, and as a responsible business we have had to adjust accordingly.”

 

Draftfcb's client roster includes Kraft, Gerber, UnitedHealth and Fisher-Price. The New York office also recently won the 2010 US Census contract from a field of more than 130 agencies. 

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here