Draft Wins Chicago Tribune DM After Los Angeles Times

Share this content:

Tribune Co. tapped Draft's Chicago office to handle direct marketing for its flagship Chicago Tribune newspaper.

The win comes less than a month after the Chicago-based publisher hired Draft's new Los Angeles office to work on the Los Angeles Times account. Draft is developing DM and subscriber retention programs for the Times, a newspaper that's shedding subscribers in its market.

Fees were not disclosed.

With the Chicago Tribune, the mandate is to boost print subscriptions with new creative and strategy. The agency will create subscriber analysis programs and segmentation and win-back strategies to meet this objective. Media used for the Chicago Tribune campaign includes direct mail and freestanding inserts.

Draft this month began a merger plan with branding agency Foote Cone & Belding in an announcement made by those shops' parent, Interpublic Group of Companies. The combined agency will be called Draft FCB Group.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here