Draft Chicago Bolsters Retail, Promotions

Share this content:
Increased client spending persuaded Draft Inc.'s Chicago office to combine its account groups under one account services umbrella even as the direct marketing agency expands its retail and promotions offerings overseas.


As part of this move, Bill Gorski becomes chief account services officer, moving up from executive vice president and head of direct marketing at Draft Chicago. Tina Manikas is chief global retail and promotion marketing officer, promoted from executive vice president and director of retail and promotions.


"By consolidating our direct, promotion, retail, health and digital account teams under one account services offering, we can better work together with our clients to achieve the best possible, media-neutral solutions," Draft Chicago president/CEO Yvonne Furth said in a statement. Gorski and Manikas will report directly to Furth.


Gorski is to continue developing new and incremental revenue, maintain and grow key accounts and boost operational efficiency at Draft Chicago. Manikas is expected to lead, strengthen and grow Draft Chicago's retail and promotions services domestically as well as parlay that expertise abroad to other Draft shops. Draft currently handles Nokia's retail and promotions marketing worldwide.


Draft Chicago is one of the leading agencies, along with Draft New York, within the Draft Inc. global network. Interpublic Group of Companies Inc., New York, owns Draft Inc.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here