Draft Acquires KBA

Share this content:
DraftWorldwide, Chicago, recently announced the acquisition of lifestyle trend agency KBA, Chicago. Terms of the deal were not disclosed.


KBA, which had 1997 billings of $120 million, uses field promotion, special-event production, sponsorship placement and alternative media planning and placement to reach consumers it considers less susceptible to traditional marketing.


DraftWorldwide chairman Howard Draft described KBA's style of marketing as relationship marketing that embraces trend influencers and leads to positive word of mouth.


"By reaching targets in environments of their choosing where they are most open to marketing messages, advertisers can build a communications buzz among target consumers," he said.


KBA is headed by Kevin Berg, president, and Michael Blatter, executive vice president.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above